Personal data: Your name and contact details
How we use this personal data:
To fulfil your order, take payment from you i.e. taking payment, update you regarding the status of your order and shipping the order to you (including the printing of labels).
Why we do it
We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services.
To manage any issues during order fulfilment.
Why we do it
We’ve got to do this to perform our contract with you. We may also keep a record of this to comply with our legal obligations.
To register you as an our registered customer
Why we do it
We’ve got to do this to perform our contract with you. If you have not yet purchased anything from us, we will ask you if you want to consent to email, SMS and direct mail marketing through this registration.
To sign you up to receive our email Newsletters by submitting your details via our online form .
Why we do it
You consent to receive our email Newsletters if you chose to sign up by completing and submitting our online form. You can opt out of these at any time through your account settings, by pressing unsubscribe link contained within each Newsletter communication we send you or by sending a request togdpr@bigdug.co.uk
Why we do it
We’ve got to do this to perform our contract with you.
Why we do it
We have a legitimate interest in ensuring that you are who you say you are to ensure goods and services are provided to the correct person.
In the detection and prevention of fraud or other crimes.
Why we do it
We have a legitimate interest in protecting itself from Fraud.
To monitor and improve the services and the website , including monitoring browsing activity and session replays.
Why we do it
We have a legitimate interest in monitoring the websites to improve customer experience.
To be able to return any lost items to you or record any incidents or accidents.
Why we do it
You have legitimate interest in providing this information to us to ensure we can manage any of the occurrences that may occur online.
To send you an email that you have abandoned your basket or, for existing customers (subject to your preferences), where we send you updates on items you have been browsing.
Why we do it
We have a legitimate interest to sell its products, including checking to see if customers want to continue processing their order.
To invite you to take part in surveys on the website NPS – rate and reviews industry benchmark, search survey – how happy were you with search result.
Why we do it
We have a legitimate interest in selling our products and improving our customer experience. We don’t need your consent to send you these communications, but they will not include any promotional content unless you have opted-in to receive marketing from us. We use responses from surveys to monitor and improve the quality of our products and services and your overall customer experience.
To send you marketing promotions, offers, competitions and events by email, post, phone and SMS for our goods and services, (subject to your preferences). Please see the section below on Marketing for more information.
Why we do it
For Private customers we will do this based on the consent you give us when you enter. If a third party will use these details to contact you directly as part of the prize draw or competition, we will ask for your consent to that third party contacting you.
For Business customers who have bought or expressed an interest in our products, we will contact you under legitimate interest with product and promotional updates unless you have unsubscribed by clicking the unsubscribe link in our emails.
To send you communications via selected channels push notifications that you sign up to via your personal device to keep you up to date with our latest offers, products and promotions.
Why we do it
We will do this based on the consent you give us when you sign up to receive these notifications. You can stop receiving these at any time. Please see our Marketing section for more details.
To process and manage your booking/appointment.
Why we do it
We’ve got to do this to perform our contract with you and to enable us to set up the appointment and arrange this with you.
To combine aggregated information about our customers (that doesn’t identify those customers) to help us track performance and improve the services we offer. Some of this data will be shared with selected third parties such as Google Analytics etc.
Why we do it
We have a legitimate interest in analysing this information to improve customer experience.
To send you service emails or communications required by law to update you about any changes to our goods and services, any information required by law relating to your order or product recalls.
Why we do it
We need to do this to comply with our legal obligations. We don’t need your consent to send you these communications but they will not include any promotional content.
To develop and test any changes or improvements to our websites , goods or services.
Why we do it
We have a legitimate interest in developing and testing our goods and services to improve customer experience.
Personal data: Your payment details
How we use this personal data:
To fulfil your order, i.e. taking payment, updating you regarding the status of your order and shipping the order to you. As well as managing any issues during order fulfilment.
Why we do it
We’ve got to do this to perform our contract with you and our contracts with partners and suppliers who work with us to provide a service to you.
To analyse customer spend online.
Why we do it
We have a legitimate interest in analysing this information to improve customer experience.
Personal data: Your login and Password
How we use this personal data:
To verify your identity when you access your account.
Why we do it
We have a legitimate interest in ensuring that you are who you say you are to ensure goods and services are provided to the correct person.
Personal data: Your device information, preferences and cookies provided when you browse our website
How we use this personal data:
To tailor your experience online and send you personalised emails (in combination with other information you have provided us or our third parties) so that we can offer you goods and services and promotions, offers and events we think you will be interested in.
Why we do it
We will do this where you have consented to the use of cookies on our database. Please see our section on Cookies and our Cookie Policy for more details. You can manage your cookie settings at any time.
To show you advertising on such Social Media platforms as Facebook and Twitter or third party advertising that may appear on other websites you use.
Why we do it
We will do this where you have consented to the use of cookies on our database. Please see our section on Cookies and our Cookie Policy for more details. You can manage your cookie settings at any time.
To combine the information that we collect directly from you with any information that we obtain from third parties to whom you have given your consent to pass that data onto us, such as the Social Media platforms and publicly available information we describe above.
Why we do it
We have a legitimate interest in understanding our customers and what will interest them for the best customer experience. This also helps us identify trends in different industries which helps us to better understand our customers in those geographies.
To combine with personal data that we collect directly from you (including survey responses) with any information that we obtain from third parties in order to classify our customers into segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences.
Why we do it
We have a legitimate interest in understanding our customers and what will interest them for the best customer experience. These segments help us to understand our customers better. To the extent we receive data from third parties, this will be based on the permission you have given that third party to share your data with us.
Personal data: Financial information, social media information
How we use this personal data:
When combined with personal identification and contact details to investigate cases of fraud.
Why we do it
We have a legitimate interest in protecting ourselves from various types of fraud.
For administrative and internal business purposes
We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying usage trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you (such as language and store location);
It is in our legitimate interests as a business to use your personal data in this way. For example, we want to ensure our website is customer friendly and works properly and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
For security and legal reasons
We use your personal data to:
Ensurethe personal and financial information you provide us is accurate;conduct fraud checks or prevent other illegal activity; protect our rights or property (or those of others); and fulfil our legal and compliance-related obligations. In some cases, we will use your personal data because it’s necessary for us to comply with a legal obligation (such as if we receive a legitimate request from a law enforcement agency). In other cases (such as the detection of fraud) we will rely on our legitimate interests as a business to use your personal data in this way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.
For the purposes of safety, detection and prevention of crime, we will use our legitimate interests to share certain information with third parties with which it has data processing agreements. This may identifiable information collected during our monitoring, detection, crime and safety activities.
To personalise your shopping experience and improve our operations
We use your personal data to:
allowyou to create a profile on our website which enables you to purchase our products and services online without having to fill in your personal data every time you shop online with us;
provide you with marketing material via SMS and email;
analyse how you shop and what you shop for. This may include information on products you have viewed, historical transactions and products you have added to your online basket. This allows us to provide a browsing experience which is relevant to you.
It is in our legitimate interests as a business to use your data in this way and we do this in order to enhance your shopping experience with us. This allows us to help you find the products and services which you may be looking for and avoids you having to browse through products or services which are not relevant to you. When we send you marketing material via SMS, and email, we will rely on our legitimate interests as a business, always ensuring that your rights are protected. For information on how we use cookies, please see our Cookie Policy.
